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Hedonic music consumption model
The hedonic music consumption model was created by music researchers Kathleen Lacher and Richard Mizeski in 1994. Their goal was to use this model to examine the responses that listening to rock music creates, and to find if these responses influenced the listener's intention to later purchase the music.〔.〕 The article begins with a discussion of why the issue of music consumption is important. Music is then explored as an aesthetic product, prior to a discussion of what hedonic consumption is, as well as its origins, and concludes with an in-depth look at the model itself.
==Music consumption==
Music is consumed in a variety of ways, through the radio, television, and internet, as well as through concerts and performances.〔Ouellet, J. F. (2007). The purchase versus illegal download of music by consumers: The influence of consumer response towards the artist and music. Canadian Journal of Administrative Sciences, 24, 107-119.〕
North and Hargreaves〔North, A. C., & Hargreaves, D. J. (Eds.). (1997). Music and consumer behaviour. The social psychology of music (pp. 268-289). Oxford, UK: Oxford University Press.〕 have suggested "record buying is perhaps the ultimate behavioural measure of musical preference, involving the purchaser's time, effort, and money" (p. 282). The study of music purchase and consumption was quite limited as of the early 1990s, as only a few academic studies had investigated this topic at that point in time.〔
The impact of illegal music downloads and file sharing has again brought the issue of music purchases to the forefront. Much popular press and current academic work is being devoted to this topic. The latest report by the International Federation of the Phonographic Industry (IFPI) mentions four academic studies in particular (e.g., Zenter, 2003;〔Zentner, A. (2003). Measuring the effect of online piracy on music sales. Journal of Law and Economics, 49, 63-90.〕 Liebowitz, 2006;〔Liebowitz, S. J. (2006). File sharing: Creative destruction or just plain destruction? Journal of Law and Economics, 49, 1-28.〕 Michael, 2006; Rob & Waldfogel, 2006;)〔Rob, R., & Waldfogel, J. (2007). Piracy on the silver screen. Journal of Industrial Economics, 55, 379-395.〕 that have examined file-sharing as having a negative impact on the record industry. Not all academics believe to be true however, as the Oberholzer & Strumpf (2004) study brought a different viewpoint to this topic in an article published in the prestigious Journal of Political Economy. These Harvard Business School professors received considerable media attention with the study's conclusion "the empirical evidence on sales displacement is mixed…the papers using actual file-sharing data, suggest that piracy and music sales are largely unrelated" (pp. 24–25).〔Oberholzer-Gee, F., & Strumpf, K. (2004). The effect of file sharing on record sales: An empirical analysis. Journal of Political Economy, 115, 1-42.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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